WebSpectator pioneered the time and attention ad space with the first holistic advertising solution, combining real-time
analytics and ad serving. Our proprietary “Guaranteed Time Slot” GTS, provides an efficient time-based advertising
metric that measures effective content engagement and trades the time-spent viewing ads, videos or any media
In fact, WebSpectator introduces time as the new industry metric, since GTS is MRC accredited thus complying with all industry metrics. GTS actually goes beyond current metrics of impressions and clicks by programmatically trading TV-type impressions of 20 seconds (GTS) and pushing in-view impressions to 100 percent, generating up to 4x more revenue for publishers.
By linking banners to the Webspectator Network via a single line of code, publishers and advertisers can monitor in real-time, how long viewers spend looking at their media content. WebSpectator’s free analytics tool offers totally new metrics, analytics and business insights around exposure, facetime, and viewability.
This revolutionary technology inaugurates a new advertising era providing win-win-win scenario for the whole industry.
Publishers increased and monetize new inventory while advertisers achieve higher budget efficiency and ROI to keep the web economically sustainable. Finally, consumers get the best experience only made possible by WebSpectator’s real-time web.