LEADING INNOVATION
The first engagement time
platform for advertisers
platform for advertisers
WELCOME TO
THE FUTURE
OF DIGITAL ADVERTISING
UNFOLD A NEW AND EFFECTIVE PREMIUM INVENTORY
Buy, sell and measure your inventory and ad campaigns as
“TV-Type” ads in time slots of 20/30/60+ seconds.
up to
REVENUE
INCREASE
INCREASE
up to
PREMIUM INVENTORY
INCREASE
more than
CPM
INCREASE
INCREASE
up to
CTR
INCREASE
INCREASE
Guaranteed Time Slot - GTS
Verified Impressions of 20’ new media metric
GTS
GUARANTEED TIME SLOT
IMPRESSIONS OF 20 SECONDS
IMPRESSIONS OF 20 SECONDS
We know what Ad users are looking at and for how long!
Through a study conducted over a real campaign, NIELSEN concluded that 20 seconds
of (certified) exposure are as effective regarding awareness and recall as higher exposure times.
of (certified) exposure are as effective regarding awareness and recall as higher exposure times.
GET WHAT YOU PAY WITH THE NEW GTS METRIC!
METRIC COMPARISION
That goes way beyond IAB 3MS - and really makes sense!
100% compatible with all industry standards and plataform apps
GLOBAL
Join the time-spent
movement now
movement now
NO MORE
ABOVE/BELOW
THE FOLD
ABOVE/BELOW
THE FOLD
We guarantee all your ads
have premium exposure
have premium exposure
WebSpectator is the first holistic ad solution
combining real-time analytics and ad serving.
combining real-time analytics and ad serving.
Time & viewability creates a new ad dimension
The analysis carried out by Andrew C.
Frank, Jennifer Beck and David
Mitchel Smith said that:
Frank, Jennifer Beck and David
Mitchel Smith said that:
WebSpectator’s ad technology was
featured as a “Cool Vendor” for Media in
Gartner’s Coold Vendors 2012 report.
featured as a “Cool Vendor” for Media in
Gartner’s Coold Vendors 2012 report.
“The software has the potential to revolutionize the way
display advertising is bought, sold, and managed on the
web” by allowing ads “to be selectively replaced at any
time, allowing space to be sold and optimized based on
exposure time and what information is available about
given consumer on consumers.”
display advertising is bought, sold, and managed on the
web” by allowing ads “to be selectively replaced at any
time, allowing space to be sold and optimized based on
exposure time and what information is available about
given consumer on consumers.”