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WS RESEARCH LABS

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WS RESEARCH LABS

INTRODUCING TIME
AS AN EFFECTIVE AD METRIC

In this context, the present document questions the value on time as an effective metric for publishers and advertisers, based on the research findings on a client use case where the Guaranteed Time Slot (GTS) accredited metric was put to the test.

KEY FINDINGS

Based on the findings of this descriptive research key questions were validated:

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